While the economy is gradually opening up during the COVID19 pandemic, there are certain services that are likely to open only when everything has returned to the pre-COVID times. DJs and musicians are one of them. With the clubs, bars, and music venues shut down indefinitely, DJs are stranded.
Fortunately, software technology has enabled DJs to share their music globally despite being unable to host live events. Live streaming platforms have allowed DJs to make their music ubiquitous since they can reach a global audience. When the music venues and clubs closed, people turned to the Internet for entertainment. That’s how DJs realized their new venue is the Internet.
Social media platforms like YouTube, Facebook, and Instagram were the first option for DJs who were new to the world of live streaming. Unfortunately, the social media giants are now coming heavy on musicians, especially on DJs. Facebook’s music guidelines have been revised which will also be implemented on Instagram users. The new guidelines state:
You may not use videos on our Products to create a music listening experience
We want you to be able to enjoy videos posted by family and friends. However, if you use videos on our Products to create a music listening experience for yourself or for others, your videos will be blocked and your page, profile or group may be deleted. This includes Live.
To simplify this, the guidelines imply that all music-focused streams will be blocked. The term “music listening experience” is ambiguous but it certainly points at live sets. While Facebook did have clear terms and conditions regarding music content that the user doesn’t have license for. That directly targets DJs since they rarely own all of the music they stream.
For DJs, this may be as distressing as the shutdown of clubs and bars. Live streaming via social media platforms had opened doors for some economic relief for DJs. DJs have used these platforms to maintain their reputation, stay relevant, and communicate with their fans so that they don’t have to start from scratch when they go back to the real world of entertainment. Observing the current circumstances, there is no saying that other social media platforms may take the same route.
Live streaming platforms like Your Live Streaming are viable options for DJs especially if they are not tech savvy. We offer end-to-end live streaming solutions to DJs and musicians, taking care of every technical aspect so DJs can focus on entertaining their fans. Our sophisticated streaming solutions ensure high quality broadcasting for virtual live performances and concerts.
Most importantly, Your Live Streaming offers white label solutions. That means DJs can broadcast their performances on a live streaming channel under their name even though it will be hosted and managed by Your Live Streaming.com.
As per the scientists, COVID19 pandemic is here to stay for long. Governments are hesitant to open up all services, fearing an uncontrollable increase in cases. Instead of waiting for things to be back to normal or depending on social media platforms that can turn back at any time, DJs should opt for live streaming platforms such as Your live Streaming. The sooner, the better.